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New techniques that save money, enhance damage awards
by Peder Rudling
One approach that defense attorneys often favor is the art of confusion. I was recently involved in a construction accident case, where the machine involved was so complicated that words just weren’t enough to explain how it operated.
If a juror did not understand how this machine works – how could plaintiff’s counsel hope to explain how his client was wronged by the defendants?
Six Keys to Creating and Using Compelling Demonstrative Graphics
By Peder Rudling and David Perry
Demonstrative graphics have been used in the courtroom since the advent of the flip chart. Why? It is widely understood that comprehension and retention of information is enhanced when it is conveyed through a combination of visual and verbal methods. A 1992 study entitled “The Weiss-McGrath Report” (McGraw-Hill) found that after 72 hours, participants retained 10 percent of verbally presented informatio1.5, while those who received the information visually retained 20 percent. But those who both heard and saw (visual and verbal presentation) retained 65 percent of the information.
Clearly, combining visual and verbal tools is the most effective method to convey information – and more important than ever, considering the changing demographics of the modern jury which demands that you use all the tools at your disposal to position your case for success.